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Tips & Tricks for Marketing Your Cannabis Business and How CannaLance Canna Help

December 13, 2017

By Ashley Priest

CannaLance is much more than a cannabis freelance writing and social media service provider. It is a dream built on a passion stemming from one of the deepest and darkest times in my life. My name is Ashley Priest and I am one of the owners and writers at CannaLance. To truly understand what we do at CannaLance you must first understand where it all started.

My husband James Priest and I have always been lovers of the herb. In fact, we have been part of the cannabis culture for over 40 years combined and ganja was a part of our lives since a young age. We loved to get high!

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Where It All Sparked

In August of 2010, we were extremely excited when we welcomed our first child together into the world. Xander Chase Priest. What we could never imagined though is what would happen over the next 11-month time period. Xander seemed perfectly healthy at birth and there were no concerns until he was a couple of months old and was not hitting developmental milestones such as holding his head up on his own.

 At his 6-month checkup, the doctor noted something peculiar with his hair which was very springy and almost white in appearance. This in combination with the concern of his developmental progress brought about great concern to us all. We found out shortly after this that Xander was born with a condition known as Menkes Disease.

Menkes is a very rare genetic disorder caused by the bodies inability to produce copper. This deficiency of copper leads to neurological stress and effects everything from developmental progress and gastrointestinal function to skin pigmentation and much more.

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Menkes Facts

  • There is no cure for Menkes and the life expectancy is between 3-8 years.
  • Menkes is an X-linked recessive disorder that only effects males.
  • The disease is considered to be very rare as it is believed to only affect 1 in every 300,000 males born each year.

Soon after this Xander began to have seizures. Hundreds of seizures every day and there was nothing that we could do to help. The medications did not work. 11 of them. No success at reducing the frequency or severity of them. This ultimately led to a rapid decline in Xander’s health and he gained his angel wings at just 11 months old.

The Story of an Earth Angel Who Found a New Life

xanderThis is when it clicked. Our little boy Xander could have potentially seen great benefits from CBD as well but this was not an option for us. This was not mentioned. This was not offered. This wasn’t even legal where we lived.A few years after this detrimental loss, in the spring of 2015, my husband read an article about Charlotte Figi and how a component of cannabis called CBD or cannabidiol had drastically changed her life by limiting the seizures she experienced from Dravet Syndrome Epilepsy.

The What Ifs No Parent Should Have to Ask

But what if we would have known? What if someone would have told us about CBD and its potential benefits for seizures? What if we would have moved to Colorado and started treating him with CBD? Could he still be with us today? These are questions that a parent should never have to lie over their child’s grave and ask themselves but here we were asking ourselves these very questions.

The Birth of CannaLance

This is when we made it our mission to educate the world about the medical benefits that cannabis stands to offer so that other parents never had to ask themselves these questions. In April of 2015, we started what is now CannaLance under the name Marijuana Writers. We rebranded to CannaLance in August of 2016 for a plethora of different reasons. One was to increase our media and advertising reach. Another was to remove the stigma surrounding the word marijuana, however, that is a totally different topic!

Marketing and Advertising in the Cannabis Industry

tips-tricks-for-marketing-your-cannabis-business-cannalance-marijuana-advertising-techniques-social-media-facebook-weed-potIt was nowhere near as easy to promote our writing, our business, or our message as we thought it would be. We could write some amazing, blow your mind, enlighten your mood, and elevate your senses kind of stuff but no one would see it because we couldn’t market or promote it.Marketing in the cannabis industry is much more difficult than in other sectors and advertising isn’t any easier. This is something that we quickly found out on our mission to share education surrounding cannabis with the world.

We quickly learned that there are many limitations and stipulations when it comes to marketing and advertising businesses, brands, companies, and organizations within the cannabis niche. This is true whether they work directly with the plant hands on or not. Luckily, however, us “stoners” are quite innovative and we are quickly overcoming these obstacles.

As Marijuana Writers these obstacles and limitations were much fiercer. This is one reason why we ultimately chose to rebrand to CannaLance. By doing so we have been able to drastically change our marketing and advertising strategies as well as increase our reach when publishing original cannabis content for ourselves and our clients.

Limitations and Obstacles

  • Promoting cannabis related content on social media is nearly impossible due to federally regulated terms and conditions set forth by companies such as Facebook and Instagram.
  • Social media platforms are infamous for shutting down well established cannabis based business pages forcing brands to build from the bottom up time and time again.
  • Broadcasters which have long been a form of word of mouth advertising for businesses are scared to help promote cannabis businesses. This is because the FCC issues licenses each year based on how well broadcasters serve the public interest and according to Section 843 of the Controlled Substances Act promoting cannabis businesses while the plant is federally illegal is a direct violation.

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Ways to Overcome Limitations and Obstacles

There are many ways that you can overcome these limitations and obstacles without breaking the law. These are a few of them that we have found to be most effective and help bring us success not just with CannaLance but also with our other content company, AnEye4TheShot, and in building an interest in our essential oil company Oils of Time.

  • Incorporate a strong SEO strategy across the company website and social media platforms. This will help people find your business without having to “advertise” through other means.
  • Build a strong social media following and provide daily interaction with followers. This will allow you to promote new products directly to individuals who have shown an interest in your products or services. Be diligent about what you share however. The promotion of sale of actual cannabis products is highly frowned upon and could lead to your account being shut down. We suggest not mentioning cannabis or marijuana within the text of your social media profiles to help keep your accounts from being flagged.
  • Create a blog and provide your followers, potential customers, clients, and the entire world with original engaging content on a consistent basis. Then promote that content across all of your social media accounts, in your company’s newsletter, and in your brands email marketing campaigns!

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The Importance of a Strong SEO Strategy in the Cannabis Industry

I have mentioned a strong SEO strategy several times throughout this article. Here are a few of the reasons why a strong SEO strategy is crucial for businesses and organizations within the cannabis niche.

  • SEO is how the internet ranks businesses within search results so a strong SEO strategy is crucial to your brand and company’s ability to be found on the internet.
  • A strong SEO strategy should lead to increased website traffic which could lead to an increase in conversions for your business.
  • A strong SEO strategy should bring about a stronger social media presence which should lead to more site traffic and brand exposure.

The Importance of Original Content in the Cannabis Industry

Original content is one of the most important things that you can invest in as a company. Many websites come with a blog already incorporated but unfortunately many businesses allow those pages to sit blank and in return are missing out on major benefits for their company. A blog with original content can offer many benefits, including but not limited to the following;

  • A blog can help you establish trust with your readership making them more apt to purchase your products or services.
  • A blog with original, engaging, and factual content can help a business establish themselves as a thought leader in their specific niche.
  • Original content is your #1 tool when it comes to a successful SEO strategy as this is where you can apply SEO the most.

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The Importance of a Strong Social Media Presence and Daily Interaction in the Cannabis Industry

Social media is very important in today’s business world. This is especially true though for businesses within the cannabis niche as advertising and marketing options are limited. Here are a few of the benefits to having and maintaining a strong social media presence.

  • Maintaining a daily social media presence shows that you are loyal and dedicated to your followers.
  • Utilizing social media is the second-best way to increase the success of your SEO strategy and should be taken into consideration when planning your strategy for the best results.
  • Interacting with your followers and gaining new ones is networking in the simplest of forms and as you probably know, networking is key to helping gain brand exposure in the cannabis niche.

CannaLance Canna Help

Here at CannaLance, we are a small family owned and operated business that knows we don’t grow unless you grow! That is why we offer affordable and focused services to help you succeed in this ever-growing and budding community, culture, and industry. If your brand, business, or organization needs help with social media management or original content, CannaLance canna help!

 

 

 



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